GAMA and the National Business Aviation Association (NBAA) partner to launch the “No Plane No Gain” campaign. The joint program highlights the value of business aviation as a cost-effective tool for increasing the efficiency, productivity, and profitability of companies. Although the original campaign ceased in 2004, it was brought back in 2009 to focus renewed attention to general aviation’s significant value for business and humanitarian causes and its U.S. economic impact.